A Welsh plastic colourant firm has developed technology that could save
thousands of tonnes of waste from being sent to landfill.
Colour
Tone Masterbatch, based in Caerphilly, has developed a colouring package
which means manufacturers can colour their products however they want,
while still retaining its detectability when it comes to being sorted
after use.Colour Tone’s cost-effective system combines various pigment
to achieve a black colour, while maintaining the infrared reflectance of
the underlying polymer.plastic color masterbatch
Simon
Atterby, General Manager at Colour Tone, said: “This is a product which
has been developed by Colour Tone, which provides a solution to a
global problem and has the potential to provide huge sustainability
benefits on a global scale, something which we are very proud of.”
“We
applaud the brand owners and retailers who have chosen to make the
switch to this new technology already and encourage those considering
making the switch to do so.”
“Unfortunately, consumers are
receiving mixed and confusing messages which may lead them to believe
black plastics are not recyclable, and this is incorrect and when
coloured with an infrared detectable colour pack it can be detected and
recycled.”
David Notley of the Excelerator Consortium, said:
“Colour Tone Masterbatch is a company at the cutting edge of plastics
development. The work put in has the potential to really help the fight
against plastic waste.”
“It is another example of a Welsh
business at the forefront of its sector. Working with the Accelerated
Growth Programme, has helped Colour Tone’s expansion plans and developed
its growth into new markets.
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